Website Verification – The More the Better

Posted In Online Business - By Ryan Stewart On Monday, October 15th, 2018 With 0 Comments

According to a recent nationwide survey conducted by Consumer Reports, more than 71% of online shoppers specifically look for third-party certification marks to check a website when they visit a website. The result of this survey is not surprising, since many threats and online fraud have invaded the current web community.

For these reasons, this form of website verification is also better known as trust seals, security seals and, sometimes, stamps or validation certificates. 

Basically, there are three main questions that most visitors have online when they browse a website.

First of all. Is my privacy safe?

Second, is this site safe?

Thirdly. Is this case checked?

Some of the leading companies in the field of Internet security have developed 3 types of essentially effective brands to solve these 3 main problems. These are security seals, secret seals and commercial identity cards.

(1) Security seals relate to credit card issues and other personal information provided by the visitor. This is the most popular type of check. It has two types; Server check and site check. Server verification services conduct daily checks on the hosting server to check for vulnerabilities or attacks (for example, McAfee Secure and Control Scan). Site Verification Services verifies the existing security of the website in order to protect consumers in normal circumstances. Both have the same level of efficiency in terms of closing rates.

(2) Brand names relate to the concern most consumers have when visiting a website. It offers protection by ensuring that websites are careful with the information disclosed by visitors and respect confidentiality (for example, TRUSTe, Trust Guard and the Better Business Bureau).


(3) Commercial identity marks affect the interests of visitors regarding the authenticity of a business. 먹튀검증사이트 consists of having a real address, phone number, email address, etc. This gives visitors peace of mind knowing that “you are what he says” (for example, the Better Business Bureau, Validated Site and Trust Guard).

It is obvious that third-party printing does not give anything, but only the best guarantee for the development of a confident consumer with a corresponding increase in sales.

Many different strategies were used to convince site visitors of their doubts

Some of these include displaying association logos, ratings and awards, publishing feedback from satisfied consumers, demonstrating PR summaries and media reviews, and preventing consumers from creating ambitious expectations about products and services that cannot be guaranteed.

Although all the strategies mentioned above can guarantee a conversion rate of up to about 2%, this figure can increase to about 15% just by showing third-party control marks on your website.

A recent study by Consumer Reports found that 72% of online shoppers are actively looking for third-party control marks before making online transactions. However, the provision of these services on your site may mean more opportunities for sale.

As regards the election, you must first determine who your target market will be in relation to the nature and products of your business. There are 3 main types of web validation services that need to be adapted to your needs.

Confidentiality sheets are suitable for those who provide loans and mortgages

It guarantees that the personal data of consumers will not be transferred to another party not participating in the transaction.

Security marking marks are recommended for all those who sell goods and services whose main means of treatment are payment card systems.

Business verification certificates are more of a common service that all online businesses should have. This service guarantees the consumer that the website has been verified by the authenticity of the details it provides.

Having any of these 3 brands on your site will take you one step further than your competitors. However, the more stamps you show, the safer consumers will buy.

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