The real and unreal – Power of summarization

Posted In Online Marketing - By Ryan Stewart On Friday, June 5th, 2015 With 0 Comments

The need for experts

Hardly does anyone contradict the feeling and belief that the web has changed the way we live. From shopping, information gathering, school projects, buying property, renting property, buying goods, selling goods and what not! One such aspect, in fact a whole big fact of web life, is e-commerce. As a common platform that is affordable, efficient and low on maintenance, the web is gathering more business than it did, say, a decade ago.With such a huge fan following, came the world of web marketing. Selling goods, commodities, products and offerings on web became an exciting and challenging task. A hoard of folks succumbed to this excitement and along with it the opportunities it brought. As is with any other field of work, experts were soon born out of great depth of study and passion towards web marketing. With the advent of web marketing firms, lot of business owners, who moved from their offline store to their online store, wondered how these experts could help them. It did not take ages for them to realize that the world of web operated on completely different principle, albeit retaining the phenomenon of marketing fundamentals. Then the move slowly started happening. The business owners wanted a lot of customers to come and see their site. They knew nothing about how the web worked and what dynamics were in place. So at some point they realized they needed an expert advice and the experts were there for them.

Basic marketing techniques on web

Basic marketing techniques on web

There were a lot of comments about how the web marketing worked and what role web marketing experts had to play in it. They ranged from some saying they did nothing and some saying they were gods! Reading between the lines, one would conclude that they did much to understand the psychology of users and came out with a pattern of exercises that worked wonders for some site and for some site, simply did not take off. Some of the techniques were as below:

  • SEO – Search Engine Optimization is an important part of web marketing expert’s repertoire. The way anyone searches about what they want from web is through a search engine. So if, as an expert, you could tune your customer’s site to be amongst the one that can be found when someone searched for something remotely close to it, that’s it.
  • Social media marketing – Social media has grown like a virus. Resilient to any change and self feeding. It takes not more than a second to popularize something in social media and when it does it builds trends that take over everything.
  • Email marketing – We are not talking about spam. It’s not about bombarding your users or customers with email they don’t want to see but it’s about targeted marketing. Predicting the customer purchase patterns and recommending them earnestly about a best buy.
  • User feedback – Your users are the best people to tell you what needs to be improved on your site. So it is senseless to not tap into the world of information that they have to share with you. Best web experts ask for user feedback as is. They don’t want it twisted and turned and they make the best out of it.


There are many such firms that do web marketing. For example web marketing experts as just one example. Every user reviews these firms and their work. While it is important to differentiate a good review from a false and biased one, reviews nevertheless are very important. Take for instance reviews – the real web marketing reviews are the ones that talk about their work and not go on whining endlessly about the price and the time it took for them. They just consolidate and tell what they did and what results were. That is a real reviews. As users if you are reading web marketing experts reviews, we recommend you read the real web marketing experts reviews and not the unreal ones.

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