Major 4 link building stages – A Brief discussion

Posted In Link Building - By Ryan Stewart On Wednesday, July 22nd, 2015 With 0 Comments

The major four stages of link building cycle is being webcasts by the DMD by the popular speakers last night.,

Jon Ball — Co-founder and CEO

Jon Ball is the co-founder and CEO of Page One Power. He contributes to Search Engine Watch, Search Engine Journal, Search Engine Land, Marketing Land, SEO Copywriting and many other industry sites. Jon is also a regular speaker at SEO and marketing conferences all across North America.

Cody Cahill — Link Building Project Manager

Cody Cahill is a project manager at Page One Power, where he leads content/outreach specialists dedicated to improving search visibility. For the past 3 years, he has engaged with clients to orchestrate over 50 marketing campaigns specifically designed to acquire links that improve search marketing performance, build brand awareness and effectively engage a client’s core demographic.

Nicholas Chimonas — Director of Product Development

Nicholas Chimonas is Director of R & D at Page One Power Nicholas Chimonas is head of R & D. Through data-driven analysis and thorough testing of tools and tactics, Nicholas ensures that Page One remains at the forefront of the search marketing landscape.

Are you missing the content marketing strategy?

 While there evolves a lot of changes in the internet marketing world, the thing that is stable at all the time is “Links”.  Though you provide top quality content it does nothing until you keep watching and updating it. Are you looking to do that strategy in an effective and efficient way? If so join Cody Cahill, Jon Ball and Nicholas Chimonas webcast discussion of “four stage link building cycle”.  There you can grab some link acquisition and updated content marketing efforts needed to survive in the competitive marketing field.

Your learning to enhance your content marketing will include,

  • Identifying and filling content gaps to attract a larger audience
  • Getting content in front of the eyes of influencers
  • Building natural links to your content

The DMD webcast: “Major 4 link building stages – A Brief discussion“, is now available on demand.

  • Assessment
  • Prospecting
  • Creation
  • Outreach

Phase 1 – Assessment

Competitive Landscape

  • How do you measure up against the backlink and keyword profiles of your competitors?
  • How does your content measure up against theirs? USP?
  • Analyze competitors’ links to help determine strategy, then bulid something better
  • Compare # of keywords ranking vs competitors and where keyword overlap exists.


Benchmark Analytics

  • Organic, direct, and referral traffic visits…
  • Visitor behavior (Bounce rate, time on pages, etc.)
  • Measure up what you believe to be strong content with data.

Benchmark Analytics

Phase 2 – Prospecting

An iterative process of topical research that guides content ideation and outreach targets.

Two Questions:

What is being shared?

What is being linked?

Research – What types of content are being linked and shared?


Tools of the trade

Tools of the trade (cont.)

Google – Manual prospecting queries

Bulk scraping

  • BuzzStream’s built in prospector
  • Datagrabber via 90 Digital
  • Simple SERP Scrape via URL Profiler

Human/Klingon intuition – bogarting down blogrolls, commenter links back to their blogs, deep domain diving…

Bulk scraping

  • The main goal of prospecting is to discover topics that are link worthy
  • AND relevant people/websites that are likely to link to content surrounding those topics.

Phase 3 – Creation

The research performed during prospecting informs the content you should create.

CreationThe Marketing Funnel – Understand the difference between the purpose of different types of content.

  • Content designed to attract links is generally going to be “Top-of-the funnel” content.
  • Likewise, existing content you discovered during your prospecting research that performed well socially (Buzzsumo) is typically TOF.
  • Use socially successful content to inform link worthy content.

Look for ways to creatively fill the gap

How will I add value? How will I Connect?

Our product pages are our #1 Pages for conversion ratios. Our blog pages and all non-product are have lower conversion rates. Assuming conversion rates will not change, is it worth building links on product pages???

Phase 4 – Outreach

Know your target – who are they?

What is the right way to approach them?


  • For instance, outreaching to .gov sites is much different than outreaching to bloggers..
  • With certain prospects, you might be able to ask for a link right away. Higher value targets require more of a “slow play” approach.

Always be adding value

  • Add value to the recipient of your outreach, before you ask for anything.
  • Ensure that your link is also of vale to the users of the site.
  • Quid Pro Quo is fine, so long as there is demonstrable value to the end user!

Adding value

The Link Building Cycle

Four stages of a cyclical process:

  • Assessment
  • Prospecting
  • Creation
  • Outreach

Check out this webcast for any clarification

To watch this interesting webcast Click Here

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