Likes, shares, and comments are everywhere in the world’s largest social networking site, Facebook! This social network has been so popular since it was launched in 2004. It has captivated the attention of many people around the globe. It has also opened new doors for social media in the marketing industry. And you heard it right; businessmen have seen this social media network as an avenue to promote their brands and services.
Entrepreneurs love where they can see potential contacts and customers. That’s why numerous businesses are continuously placing ads on Facebook. And based on some studies, Facebook marketing has helped many businesses to expand and promote their products and services.
If you are also planning to put up advertisements and page on Facebook, you have to study well and learn the things Facebook can help you with. There are a lot of marketing tips online but I have compiled 5 important facts about Facebook advertising that you have to know.
- FACEBOOK IS THE LARGEST SOCIAL MEDIA PLATFORM IN THE WORLD
With almost 1 billion users, Facebook indeed is the most popular social networking site in the world. Facebook users are increasing every day, from computer users up to the mobile application subscribers. This statistics can easily conclude that Facebook is the social media juggernaut. And again, businessmen want people to fancy their brand, and a billion of subscribers is a huge number to ignore! Placing Facebook ads is more competitive than ever.
According to the studies concluded by digital marketers, Facebook is one of the greatest avenues of paid advertising. It is not only an emerging platform for advertising in the internet, but also in the whole industry of marketing and advertising. And all of these are possible because of the huge following of the said social media site. And according to studies, over 30 million businesses launched Facebook fan page, and there is a hundred percent increase in the placing of Facebook ad.
- YOU CAN FILTER YOUR TARGET CLIENTS IN FACEBOOK
One of the Facebook management features that can truly help an advertiser to gain more potential customers and contacts is through filtering your target clients on Facebook. This is one of the marketing tips that can come in handy. It is very possible to filter the billion subscribers of Facebook in various categories. One of the most basic features of filtering the audience is based on the age of users. Ranges of age are listed like this: 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, and 65–100. You can also restrict ads by the users’ gender. Another great feature is filtering the Facebook advertisements by the user’s birthday. Because Facebook is about giving and sharing to people information on the things they are interested in, you can also filter the ads and show it to people based on their interests! This can be helpful for a lot of users in exploring new things. Facebook local awareness advertisements also filters ads based on the place they live in. Through this, ads will be shown to those who are with the same area of your business or to those in the places near your business. You can also filter the ads through relationships, education, work, and some other details listed on someone’s Facebook account.
- FACEBOOK HAS LONGER CHARACTER LENGHT FOR ADS AND CHEAPER COMPARED TO OTHERS
As an advertiser, you need some more flexible options in promoting your brands and services. And Facebook gives you a more enticing offer through their additional character length for your ad descriptions. There are 25 characters limit for the ads’ headline while there 125 maximum characters allowed for the description of your ad. Compared to other ads services online, aside from the product description, you can also add image-based ads. An image advertisement must have 110 pixels by 80 pixels dimension but no animations allowed. If budget is one of the things you are considering in placing ads, Facebook marketing is also for you! Facebook ads can be inexpensive. The target market feature of Facebook ads also comes with a very good budget range. Your online ads can reach customers with a very affordable price or can reach more potential clients as your budget allows.
- THE FACEBOOK FAN PAGE ADVANTAGE
Aside from the ads, you can also promote your business through the free Facebook fan page. Facebook allows you to create a page intended for your branding. This can help you promote more of your services like handling a normal Facebook account. You can post photos, videos, links, and anything related to your brand. Using a Facebook page can also help you in reaching your customers. You can reply immediately about their concerns, suggestions, and even praises to your services and brand. You can also post things in a more personal approach such as including your workers in some videos or photos. Facebook page can also be an avenue for giving special promotions with longer character length required. You can also make a promotional contest, not intended to give huge prizes but just a little token of appreciation for your followers which can help to your branding.
- FACEBOOK HAS INSIGHT METRICS TOOL
As an advertiser, it is very important for you to know how everything is going with your marketing strategies and deeds. And Facebook has an answer for this. Facebook pioneers in providing the most analytics for your business, the Facebook insight tools. With this metric tool, you can determine how people are engaging to your Facebook fan page as well as your ads. This metric tool includes tracking of how your page is going through page performance and engagement metrics. You can also detect audience demographic and impressions. With this, you can identify in which Facebook management strategy you should venture more or should be improved for a more profitable business.
Facebook marketing is undeniably a very helpful platform in increasing your sales and potential customers. Facebook allows you to increase your brand awareness in the most convenient ways and allowing you to boost not just your sales but also your connections and even your creativity. So study these five important facts. Making the most out of Facebook marketing is one of the best marketing tips you could ever know!
Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.