Pro Tips For Keyword Selection

Posted In Online Marketing - By Misty Pearl On Thursday, April 28th, 2016 With 0 Comments

Keyword research is the most important element of search engine optimization. It is the way of figuring out how people relate to the product or services offered by your niche. In this step, you have to understand the basics of keyword research before starting with your SEO plan.

While you can contact Toronto search engine optimization for better understanding about keyword research, this post will give a great insight on this particular topic.

How to get started with Keyword Research


You need to start with brainstorming and ask these questions to yourself or your team:

  • What is the purpose of your content?
  • What do you think other searchers would ask for?
  • What would you ask a search engine to find what your website offers?
  • What are your most popular pages/items about?

People often tend to make a list of keywords that are used on their website. But you should also ask other people and note down their suggestions too. In this way, you’ll go beyond technical terms and jargons only you or your team is aware of.

Don’t limit yourself; brainstorm on multiple subjects and keywords that can help visitors to come on your site. Note everything down on a spreadsheet. This initial list will be expanded upon and refined in the next few steps, but start with the logical keywords.

  1. Find Keywords that People Are Using Already

If you have a live website, you must be having a lot of keywords:

  • Make Use Of Free Google Tools

Google Search Console is a free service from Google that gives website owners a lot of information about their own sites. Then there is Google Analytics. Particularly useful is the Search Analytics report; when you look at it by Queries, you can see what key search terms are bringing up your web pages in Google searches. Google also uses the Search Console to notify you of errors or penalties, and you will need the diagnostic SEO tools offered there to keep your site in good health.

  • Website’s Search Box Is A Good Place

You can also look into your internal site search. The search box used by your audience collects search query data. Looking at these queries primarily helps you improve usability.It reveals what people want to see, what website content may be missing, and where your site navigation is weak. But you may also find nuggets of keyword gold, useful phrases that people search for. Add those to your list.

  • Social Media Platforms

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about. Also check social media sites like Facebook and Twitter to read what your community has said, and search for your primary keywords to discover how people are currently talking about your products, services or subjects.

  1. Keyword Suggestions Will Help

Take advantage of keyword suggestion tools offered by many blogs and websites. All you need is type one word or phrase and see the results coming out of actual search query data. You can try this on Google as well.


You can also use SEO tools available on the web for free, but they will offer limited exposure. Since you’re new to keyword research, these tools will give you a great start. Later, you can shift on to paid tools and get more refined data as well as reports.

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>