Mobile Wallets Serve as a Perfect Advertising Platform of the Future

Posted In Mobile Marketing, Technology - By Saravanan On Thursday, February 26th, 2015 With 0 Comments

Online recharge is one among the best services provided by prominent banks in India. In the present time, almost everyone possesses a cell phone. And why not, it is an influential device that helps an individual to get connected to his loved ones at any time during the day or night. Cell phones help everyone to get accessed to number of applications through internet and it enables every person to become active on the social networking journey too often. On the contrary, the world of fixed landline phones appears to be ending shortly because they are now being replaced by the new technology of mobile phones which have merely any kind of regulations.

Previous year, only few marketers as well as digital business supervisory made use of mobile wallets in order to involve with their valued customers. As consumer practice initiates to get in touch with critical mass in the coming years, mobile wallets are expected to see an incorporation of value-added services that shove the platform ahead of payments. This eventually resultsinto a fresh marketing channel. Customers spend a major part of their time on mobile apps and gradually on innovative audience portals such as messaging as well as social media apps. To get in touch with customers at their place, brands will be needed to use mobile moments from platforms with enormous engagement.

Mobile Wallets Serve as a Perfect Advertising Platform of the Future

Number of platforms will come into existence since winners of the mobile wallet war — by simply including advertising value ahead of payments for the purpose of becoming advertising platforms complementing the integrated apps of the merchants. However, to value the possible partnership chances available, advertisers should observe the key players and comprehend what they have at risk how they witness the mobile wallet prospect, and how active they can be in fulfilling the goals of their brands.

“DTH” has also allowed various customers to add a personal touch to their TV experience. Customers are now at liberty to select and choose their favourite channels that one wants to see them on their screens. One has to pay only for the channels of their choice. By this, one is able to rationalize and optimize its preferences on the invoices. For the customer ease, a number of “DTH” operators have already developed program packages for the various segments which can lead to the growth of “DTH” service.

Besides, the trend of BSNL online recharge is growing among various customers because of the easy accessibility to the internet, even though they are not into DTH. The operator always gives a person two options one is prepaid and the other is post-paid.

The outcome is regardless of who triumphs the mobile wallet war; advertisers should take benefit of this developing prospect to generate a borrowed brand existence on the mobile devices of their customers. It would be their responsibility to generate branded content that they require their consumers to save as well as manage mobile wallets. The advantages will approach when reliability programs, product discovery coupons, gift cards as well as advertising are integrated to generate an influential new brand experience on the cell phones.

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